Regenerate

An energy-led identity for a Belfast MMA gym founded by rising local fighters.

Construction

Logo construction. Drag the slider from the outline and anchor points through to the finished mark.

Colour palette. Hover a swatch for values, click to copy the hex.

Regenerate wordmark and the RMMA sub-brand

Regenerate: gym wall graphics — Gym wall graphics

Regenerate: black tee with the roundel — Black tee with the roundel

Regenerate: punch bag with the r bolt — Punch bag with the R bolt

Regenerate: exterior signage — Exterior signage

Client: Regenerate, Belfast
Scope: Brand identityApparelSocial templates

The brief

Regenerate is a Belfast MMA gym founded by rising local fighters. It needed a brand with the energy of the sport and the credibility of the people behind it, built for the places a gym brand lives: the walls, the kit, the merch and the social feed.

The approach

The mark

Energy was the whole brief, so the mark is an R fused with a lightning bolt. It reads as a letter and a strike at the same time and works as a wall graphic, a chest print or a profile picture. The palette is the gym's own: electric yellow and black, a high-contrast pairing that carries on a black tee as well as it does on a social post.

Beyond the gym

With the studio's background in boxing and MMA event design, the identity was built to extend straight into fight night posters and promotional material without needing a separate look.

The outcome

A full identity: primary and secondary marks, colour and type, interior graphics, apparel and merch, and social templates that keep the gym's output consistent between fight camps.

Regenerate

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