Stackd

A full brand refresh for a coffee and sandwich shop, with a custom working typeface at its centre.

Stackd: stacked lettermark on cream — Stacked lettermark on cream

Stackd: takeaway cup inside the s, with the custom stackd typeface and dm sans — Takeaway cup inside the S, with the custom Stackd typeface and DM Sans

Colour palette. Hover a swatch for values, click to copy the hex.

Stackd: icon set: cookie, coffee cup, sandwich — Icon set: cookie, coffee cup, sandwich

Stackd: striped takeaway cup — Striped takeaway cup

Stackd: storefront with the striped awning, photo and line drawing — Storefront with the striped awning, photo and line drawing

Stackd: paper bag and takeaway cup — Paper bag and takeaway cup

Stackd: coffee, pastry and the branded menu — Coffee, pastry and the branded menu

Client: Stackd, Dundalk
Scope: Brand identityCustom typefacePackagingSignage

The brief

Stackd is a coffee and sandwich shop in Dundalk, Co. Louth. The business had outgrown its original branding and needed an identity that felt as considered as the food, worked across cups, wraps and the shopfront, and gave the owners something they could actually use day to day without a designer on call.

The approach

The mark

The core of the identity is a stacked geometric lettermark, with the name broken into pairs (ST / AC / KD) and set as a single solid block. It reads as a sandwich stack without needing to draw one, and it holds up at any size from a coffee cup lid to a fascia sign.

The system

Around the mark sits a small system: a palette of cream, butter yellow and sky blue over deep espresso browns, checkerboard and stripe patterns for packaging and backgrounds, and a simplified icon set (sandwich, cookie, coffee cup) that supports the lettermark rather than competing with it.

A typeface of their own

Most small food businesses share the same handful of fonts, so we built Stackd a custom working typeface instead. It grows out of the letterforms in the logo, which means every menu, sign and social post carries the same DNA as the mark itself. That does two things: it makes the brand instantly recognisable next to competitors, and it keeps everything consistent no matter who is producing it. The typeface is installed as a real font, paired with DM Sans for longer text, and loaded into Canva templates so the team can create their own posts and still look on brand.

The outcome

A full brand toolkit: primary and secondary marks, a custom typeface, colour and type system, pattern library, icon set, packaging and signage applications, and a guidelines document that keeps it all consistent as the business grows.

Stackd

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