DE Landscapes

A landscaping brand moved out of the generic and into the premium market.

DE Landscapes: d letterform built from paving stones — D letterform built from paving stones

Construction

Logo construction. Drag the slider from the outline and anchor points through to the finished mark.

Colour palette. Hover a swatch for values, click to copy the hex.

DE Landscapes: stationery and invoice — Stationery and invoice

DE Landscapes: hard hat with the mark — Hard hat with the mark

Brand applied on screen

DE Landscapes: a-board sign outside a garden — A-board sign outside a garden

Client: DE Landscapes, Belfast
Scope: Brand identityPattern systemVehicle livery

The brief

DE Landscapes wanted out of the generic end of the market. Most landscaping brands look the same: a green leaf, a sans serif, a van. DE were doing premium work in paving, garden design and outdoor spaces and needed a brand that let them charge for it and attract the clients who pay for it.

The approach

The mark

The mark grows out of two things: the letter D and the paving stones the business lays every week. The D letterform is built from a paving pattern, so the logo describes the craft without illustrating it.

The system

From there we developed a palette of premium tones and a set of patterns derived from the same paving geometry, giving the brand a distinctive texture across signage, stationery, workwear and the vans. Everything was built to look at home on a driveway in a good postcode.

The outcome

A brand that positions DE Landscapes in the premium market: a distinctive mark, an ownable pattern system, and applications across print, workwear, signage and vehicles.

DE Landscapes

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